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China's health economy white paper released, policy dividend, health industry entered a period of rapid development

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Publication time: 2021-01-22 09:24 Author: Chen Nongfu Source: Official Website of Chen Nongfu's medicated diet website: http://game5173.cn


Some time ago, jointly sponsored by the economic reference newspaper of Xinhua news agency, the health development research center of the national health and Health Commission, and the China Health Association, and supported by the Chinese society of health economics, the project of "white paper on Chinese health economy 2019-2020" (hereinafter referred to as "white paper") was officially released.


According to the white paper, the proportion of consumers of six categories of health products and services, including health management services, health food, health products, health financial products, health tourism and health care services, was 52.2%, 83.3%, 81%, 44.8%, 27.8% and 23.2% respectively. In terms of consumption expenditure, the health food industry accounts for the largest proportion, accounting for about 34%, followed by the health products industry, accounting for about 30%. The market scale of health management, health finance and health tourism industry is 18%, 13% and 4%, respectively. The market of health care industry currently only accounts for about 1%.


Many industry experts pointed out that under the new trend of health consumption, the health industry also ushered in new opportunities. To promote the development of non-medical industry in health economy, establish non-medical health industry chain and build a healthy economic development covering the whole life cycle can not only meet people's health needs, but also become a new growth point of China's consumption.



The health industry has entered a period of rapid development with the policy bonus


According to the World Health Organization survey, if one yuan is invested more in prevention, 8.5 yuan can be reduced in treatment cost and 100 yuan in rescue cost can be saved. Because of this, China's health work strategy is changing from treating disease as the center to health as the center, and making efforts in prevention, especially in health management.


"China has entered the era of great health." In recent years, the concept of prevention oriented in health industry in China has become more and more prominent. Public health, nutrition and health care have been paid unprecedented attention.


With the development of economy and society and the improvement of civilization, the health literacy level of Chinese people has been improved. The data shows that the health literacy level of Chinese residents will reach 19.17% in 2019, 2.1 percentage points higher than that in 2019. At the same time, with the increase of domestic per capita disposable income, the upgrading of consumption structure and the aggravation of population aging, consumer groups pay more attention to health.


 China's health economy white paper released, policy dividend, health industry into rapid development


Even after ten, twenty or even fifty years, the scale of the industry will continue to maintain a high growth trend.


Track wind, big health brings new opportunities.


As we all know, the starting point of big health industry is to block the occurrence of chronic diseases. Unhealthy diet, lack of exercise, staying up late, smoking and excessive drinking make urban men and women in sub-health state for a long time.


From the perspective of "preventive treatment", dietotherapy combines Chinese dietetic culture with Chinese herbal diet, forming a dietotherapy culture with Chinese traditional characteristics. Health preservation before disease prevention; If we want to treat the disease, we should prevent it; The disease has been treated early to prevent transmission; After the adjustment, to prevent its recurrence. It will be the development direction of the industry in the future to weaken the concept of "medical treatment", strengthen the sense of effect, and make the traditional Chinese medicine dietotherapy become a relaxation project that everyone can enjoy nowadays.


 China's health economy white paper released, policy dividend, health industry into rapid development


In the field of health dietotherapy, Chen Nongfu's medicated diet has been actively arranged and followed the trend. He has always been committed to promoting Chinese medicine and pharmacy, collecting the scientific research achievements of many well-known experts and scholars of traditional Chinese medicine, and transforming them into medicinal food products with "preventive treatment". Through the processing theory of traditional Chinese medicine to deal with raw materials, affect the four Qi, change the taste of pungent, sweet, sour, bitter, salty and so on. In addition, with the effective combination of food materials, after our brewing process, using 65 ℃ fermentation temperature low temperature cold extraction technology equipment, it can effectively lock the bitter taste of medicinal materials and release the nutrition of medicinal materials. Thus, the "bitter medicine" is changed into "good medicine is delicious". Strictly control all links of production, processing and processing, and protect the national health with ingenious technology.


There is no doubt that big health has become a hot industry, so big cake attracts all kinds of capital ready to move. In particular, food therapy products, which are hot and practical, have to work hard to stand out.


 China's health economy white paper released, policy dividend, health industry into rapid development


In the future, Chen Nongfu medicated diet said that it will continue to work hard on the big health track, deeply explore and cultivate the food therapy market, develop more products suitable for multi consumption scenarios, transmit more healthy and simple health preservation ideas, break more product technical barriers, constantly add and even multiply, so as to promote the development of young and fashionable nutrition and tonic food.


Industry insiders believe that under the new development opportunities, Chen Nongfu's medicated diet is based on three meals a day, relying on the leading research and development strength, and promotes the comprehensive upgrading of the whole line of products to personalized, life-oriented and quality-oriented, and drives the continuous innovation and development of the food therapy industry. When the time line is lengthened, the growth path of Chen Nongfu's medicated diet may be a successful example of the future big health industry.




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