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How to build the industrial park and real estate industry in the era of great health?

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Time of publication: 2021-01-15 09:13 Author: Chen Nongfu Source: Official Website of Chen Nongfu's medicated diet website: http://game5173.cn


2016 can be said to be the first year of the big health industry. Since 2017, the big health industry has become a hot topic in the country.

For the real estate industry, the big health industry has also become an industry park to attract investment.






Taking advantage of the east wind, the big health industrial park and the big health characteristic town have also become an important starting point for the transformation of many real estate enterprises.


It is also mentioned in the "healthy China 2030" Planning Outline: starting from a wide range of health influencing factors, focusing on the popularization of healthy life, optimization of health services, improvement of health security, construction of healthy environment and development of health industry, health will be integrated into all policies to ensure people's health in an all-round and full cycle, and greatly improve health level.


 How to build the industrial park and real estate industry in the era of great health?


Therefore, many enterprises and parks are competing to invest in the big health industry blue ocean. Real estate enterprises should transform into big health industrial park, biomedical industry park, food industrial park and other industrial parks to upgrade the big health industrial park or incorporate the development direction of big health industry into the park development plan. For a while, the health industry has become a new outlet in the real estate industry.


However, how to build and operate the big health industrial park has become a big problem of "running into" the big health industry.


The overall planning and strategy of the park should keep pace with the times. We should pay more attention to people-oriented, service industry, and provide customized development and construction services for the park with the characteristics of industrial demand. According to the unique technical development needs of the big health industry, the park needs to provide a series of services, including talent service, entrepreneurship training, financing platform, etc.


 How to build the industrial park and real estate industry in the era of great health?


In the aspect of industry selection, we should change from focusing on scale and quantity to paying more attention to development quality, so as to create a large health industry ecosystem. The park should pay more attention to the "sustainable development" of enterprises, eliminate the polluting enterprises, complete the construction of "big health" Park, and ensure the rapid development of the park. In addition, the upstream and downstream and industrial chain layout should be considered in the park investment promotion, so as to form a healthy industrial ecosystem inside the park.


Around the construction of large health industrial park in Colleges and universities. For emerging technology industries such as the big health industry, the talent pool is very important. The layout of the surrounding areas of colleges and universities, relying on the talent resources of colleges and universities, will be the problem to be considered in the park layout.


 How to build the industrial park and real estate industry in the era of great health?


One prominent feature of big health industry is "compatibility".


The big health industry is the sum of the activities of product production, service provision and information dissemination to maintain health, repair health and promote health. It is an industry with strong relevance, integration and permeability, which integrates "medicine, medicine, nutrition and tourism". The big health industry has strong compatibility with the public, manufacturing, service, tourism and other fields. The integration of big health industry, urban community and real estate will better promote urban construction and operation.


Chen Nongfu's traditional Chinese medicine health care began in 1998. It integrates home-based care, health management, month service, community tourism, and home stay services, and provides one-stop solutions for real estate. It realizes the standardization of health care supporting facilities, operation management, health management and sales mode, and adds advanced services to the real estate.



Chen Nongfu believes that real estate enterprises actively arrange rehabilitation of traditional Chinese medicine, reflecting the change of business thinking of health plate. The investment focus of real estate enterprises is changing from "real estate" to "healthy", and the core of operation is also changing from project to customer flow. The target customers of TCM rehabilitation include more healthy people. The owners and residents accumulated by real estate enterprises for many years are the natural flow entrance of TCM rehabilitation for housing enterprises.


He also said that the traditional Chinese medicine rehabilitation industry has the dual attributes of consumption and medical treatment. It has the characteristics of low entry threshold and abundant cash flow, and the investment of real estate enterprises can also get a faster positive return.


In addition, increasing the concept of Kangkang will help real estate enterprises to empower their main businesses. In the process of collection and storage, real estate enterprises can obtain project land at a lower price by means of transfer and agreement transfer. Even if it is the construction of non-profit pension facilities, it will also increase the premium of the surrounding saleable products and play a synergistic effect. For operational health care projects, real estate enterprises can gain self-sustaining property value-added and expand brand influence by improving service quality.


 How to build the industrial park and real estate industry in the era of great health?


With strong financing and supervision becoming the norm, real estate enterprises tend to subdivide areas with high certainty and quick effect. The TCM rehabilitation plate with strong demand, rapid replication of models and high gross profit emerges. In the tide of the development of big health industry, whether we can consider seeking strategic transformation to realize the comprehensive development of park construction and big health industry has become a new hot spot of "real estate enterprise + health".